You're invited to light up downtown San Francisco. Submit a holiday projection concept for one of the city's most iconic buildings at the nation's largest holiday projection arts festival.
The Festival
Let's Glow SF is the nation's largest holiday projection arts festival, returning to downtown San Francisco for its biggest year yet. Over ten December nights, breathtaking animated projections illuminate iconic buildings across the city's core — transforming them into colossal, colorful canvases seen by hundreds of thousands of visitors.
You have been hand-picked to submit a concept that will be projection-mapped onto the facade of one of this year's participating buildings. It's the ultimate convergence of technology and art — an unforgettable celebration of creativity, community, and the holiday spirit.
Produced by the Downtown SF Partnership in collaboration with A3 Visual.
Schedule
Mark your calendar — here's the path from concept to opening night.
How to Apply
Three steps to get your work on a building this December.
Browse the building options below. Each has its own facade template, dimensions, example works, and location details to design against.
Create a 1–5 minute holiday / winter concept that's positive and uplifting, built to your chosen building's template and the spirit of the event.
Email your concept or RFP — including your building choice and mock up image(s) based on the chosen building template — to A3 Visual by the submission deadline. A panel reviews every entry.
Fill out the submission form — it goes straight to our team at submission@a3visual.com
The Canvases
Six iconic downtown facades are open for 2026, with more to be announced. Select one to view its template, examples, location, and map.
Additional facades will be added for 2026. Check back soon.
Building 01
Building 02
Building 03
Building 04
Building 05
Building 06
Project Budgets
Grants range from $3,000 – $25,000 depending on duration, complexity, and artist's demonstrated experience.